Anton Koekemoer - Latest Comments

Re: 5 ways to start building and protecting your online reputation

Ruth Anitha — Fri, 25 Mar 2016 14:58:00 -0000

The easiest way to see what appears at the top of the search results for your name or brand, is to simply search yourself and see what comes up. Google Alerts searches the web, and not just social media. Whenever the name of your company or brand gets mentioned in any social media channels, then you will be notified immediately.

Re: How to use LinkedIn for lead generation

Byron Martin — Fri, 04 Mar 2016 11:16:20 -0000

Yes, I do agree - There is a fine line between spamming and using the feature in a professional and concise manner. If used without proper due diligence it will most likely result in your message being considered as spam.

Re: How to use LinkedIn for lead generation

Anton Koekemoer — Wed, 02 Mar 2016 13:43:54 -0000

It's also a "premium feature" if you want to start spamming people directly.

InMail is really great, but it should be used carefully. Another topic for a blog post!

Re: How to use LinkedIn for lead generation

Byron Martin — Wed, 02 Mar 2016 13:09:09 -0000

The "InMail" feature on LinkedIn is great for contacting people directly within LinkedIn, this is however a premium feature. If used in a correct and professional manner it can open the doors to great and selective networking, building relationships and even generating leads. But yet again, using this feature can, as you've said Anton, cost you a penny or two.

Re: Engagement should play a key role with your social media campaign

Anton Koekemoer — Sun, 07 Feb 2016 11:08:43 -0000

Thanks Denis

Re: Engagement should play a key role with your social media campaign

MainGopher — Sun, 07 Feb 2016 02:23:14 -0000

Nice read, informative and to the point, as always.
Thanks Anton.

Re: Engagement should play a key role with your social media campaign

Anton Koekemoer — Thu, 04 Feb 2016 13:16:24 -0000

Thanks Byron. Sometimes it's better to not have a social media strategy, but for your business/brand to be social online.

Re: Engagement should play a key role with your social media campaign

Byron Martin — Thu, 04 Feb 2016 05:45:44 -0000

Great post Anton. I do agree. Social media is not supposed to be a one way communication, which some businesses tend to use it as. Social media is meant to be SOCIAL, and not all about self promotion all the time.

Re: How to respond to negative criticism online

Anton Koekemoer — Wed, 27 Jan 2016 10:26:43 -0000

So true and it's amazing how many brands are still living in that age. There's no more hiding in the shadows. The internet and especially social media shines a light on everything and everybody.

Re: How to respond to negative criticism online

Byron Martin — Wed, 27 Jan 2016 06:41:19 -0000

Aaahhh - Where are the "old days" where business owners and companies only thought the online community consisted out of teenagers living in their mothers basements.... Today you'll find that even people from the baby boom generation are technologically inclined enough to damage a business' reputation online.

Re: How you can stay motivated with your social media campaign

Anton Koekemoer — Thu, 21 Jan 2016 01:39:14 -0000

Spot on Byron.

Re: How you can stay motivated with your social media campaign

Byron Martin — Wed, 20 Jan 2016 04:20:50 -0000

I would like to share a quote from John Lydgate that I believe has relevance : "You can please some of the people all of the time, you can please all of the people some of the time, but you can’t please all of the people all of the time"

Re: How you can stay motivated with your social media campaign

Anton Koekemoer — Wed, 20 Jan 2016 04:15:22 -0000

Thanks David. The biggest mistake I've seen is that brands are marketing to everyone instead of focusing on a core target audience. Even if the target audience is small, you'll get much better qualified results than trying to market to everyone.

Re: How you can stay motivated with your social media campaign

David Graham — Wed, 20 Jan 2016 02:03:59 -0000

Good advice Anton. Always good to figure out where your target audience is and then engage with them on their platform of preference

Re: Generate more conversions with magnetic content

Anton Koekemoer — Wed, 13 Jan 2016 06:42:04 -0000

Thanks for the comment Byron.

I agree, but what does it entail to truly take a mobile first approach? I've switched over taking a mobile first approach with all of my development, marketing campaigns and strategies. I must say it's yielding amazing results, but it did take a couple of hard knocks to learn the ins and outs.

There are many businesses struggling to adopt this approach and usually I steer away of talking anything "mobile first" with my clients, but I rather explain the "mobility" aspect of it and that your business should be mobile so that anyone can reach you at anytime through any device.

Re: Generate more conversions with magnetic content

Byron Martin — Wed, 13 Jan 2016 05:50:44 -0000

So glad you stated that
"mobile already happened yesterday". With information today being
available at your fingertips at any given time of the day, whether you are
sitting, standing or commuting somewhere - It's important that the content is
easily readable and structured according to the user’s device. The mobile first
approach is no longer something new, and often times one can find that even a
small change from a mobile perspective can have a big effect when it comes to
conversions. Not even to mention cross-device targeting...

Re: Magnetic content is a key part of social media marketing

Anton Koekemoer — Thu, 07 Jan 2016 11:56:22 -0000

Spot on. When referring to "magnetic content", it should be valuable to target audience or niche it was written for. Under the table tactics just to generate traffic and links just doesn't cut it. Always focus on providing value with anything you do online and the whole user experience will be magnetic as well.

Re: Magnetic content is a key part of social media marketing

Byron Martin — Thu, 07 Jan 2016 09:44:28 -0000

Great Article Anton, Thanks for sharing. One just have to remember, that link bait might seem to be "magnetic", and might drive a lot of clicks, but will also drive your bounce rate through the roof and not earn you any (at least valuable) links. One of the main things to remember is to add value for the end-user and as you've said : "If people are having a positive user experience they will share that experience".

Re: My short opinion about Social Authority

Anton Koekemoer — Mon, 24 Feb 2014 12:01:10 -0000

Well said Byron.

Social authority together with Semantic Search is becoming a critical component of digital marketing.

Re: My short opinion about Social Authority

Byron Martin — Mon, 24 Feb 2014 08:44:40 -0000

Hi Anton, Yes! I do agree. Especially when it comes to digital products. (not physical products) - Like Wordpress themes and plugins as an example. Having a user rated section that one can make use of when deciding what plugins etc to install is a brilliant indication to the quality of the product. Since this process takes very little time for one to implement or remove does not make user-ratings any less viable compared to the expense of installing and if need be removing a plugin or theme. Now, When one looks at more physical products, like going on a vacation - If I have to spend money and time (much more than just installing and removing a plugin) at a vacation venue for an example, you best bet that I'll have a look at what everyone else is saying, and more importantly, if a influential person (personal or professional) has found their services or venue not of high enough quality (much more viable in the decision making process as this is directly connected to the time and money I'll be spending, which is a lot more than adding and or removing a plugin via Wordpress for an example) , it makes dropping the venue as a possible vacation spot that much faster and easier. True - One needs to keep in mind that people will in general be quicker to share a bad experience, but if a place or product has a majority of bad reviews and or mentions compared to good ones they most likely is not worth the money or the time. At the end -its not just about their overall rating, but WHO rated or recommended them is just as important.

Re: My short opinion about Social Authority

Anton Koekemoer — Mon, 24 Feb 2014 08:14:09 -0000

Thanks Ryan

Re: My short opinion about Social Authority

Ryan Biddulph — Mon, 24 Feb 2014 02:35:19 -0000

Anton you nailed it! We check reviews before booking any place on our world travels. Unless we see positive reviews on to the next spot online we go.

Excellent share!

Re: Big Data: focus on building relationships with your customers

Anton Koekemoer — Thu, 30 Jan 2014 11:35:27 -0000

Thanks Byron.

The new SEO is all based on trust.

Re: Big Data: focus on building relationships with your customers

Byron Martin — Thu, 30 Jan 2014 06:33:39 -0000

“Content builds relationships. Relationships are built on trust. Trust drives revenue."

Thanks for sharing the informative post Anton.

Re: Presentation: SEO and social media model to measure ROI

Anton Koekemoer — Fri, 24 Jan 2014 00:27:18 -0000

Thanks Byron.

So many people believe that social media doesn't provide any ROI value, but in fact, they just don't know how to measure it for ROI.