Anton Koekemoer - Latest Comments

Re: Online reputation management takes time

Etta — Wed, 25 Jan 2012 09:02:12 -0000

Luckily there are ORM tools like @saidwotORM available if you need a little help.

Re: Social media marketing strategy

Anton Koekemoer — Mon, 23 Jan 2012 01:39:24 -0000

That is true Tahsin, but the tool you are going to use to measure will depend on your business objectives and goals.

Re: Social media marketing strategy

Tahsin — Mon, 23 Jan 2012 01:24:10 -0000

A strategy is paramount but having a tool to eventually track the success of your strategy is equally important. You should use technology to harness the information so that you can objectively study the ROI on your campaign. There are software solutions that will allow you to gain insights from multiple channels to track how well each of your campaigns are doing in real time based on your customer sentiments and data.

Re: How to manually monitor your reputation online

Anton Koekemoer — Wed, 18 Jan 2012 01:55:47 -0000

That is true Assif, but depending on the size and reach of your business, to manually check your brand reputation is not always possible. Investing in a proper ORM strategy and system can help you.

Re: How to manually monitor your reputation online

Assif Kasmir — Wed, 18 Jan 2012 01:27:04 -0000

I have found that Google Alerts is more accurate than Yahoo alerts. By checking manually is the best way to monitor your reputation online.

Re: What are your social media objectives and goals?

Anton Koekemoer — Thu, 12 Jan 2012 06:18:35 -0000

Thanks Neander.

Re: What are your social media objectives and goals?

Neander Patel — Thu, 12 Jan 2012 06:17:11 -0000

Thanks for the social media objectives list. I am using most of those objectives as well.

Re: Social media is all about engaging with others

In House Web Solutions — Wed, 11 Jan 2012 13:08:44 -0000

I agree as well. I find that to many times I get people joining one of my facebook business groups and all they do spam. Selling e-mails is the one I see the most. I think some people just don't realize that putting in the time to add value to a group will in the long pay off. Short cuts only get you cut!

Re: Part 2: How to protect your brand online

Anton Koekemoer — Wed, 11 Jan 2012 03:02:34 -0000

Thank you John. I agree with you that ORM should not be a strategy on its own and should be part of any digital marketing strategy that you might have. ORM can also help your brand with gaining more credibility.

Re: Part 2: How to protect your brand online

John Maxwell — Wed, 11 Jan 2012 03:00:37 -0000

Very good article! I believe any business reading this will see the importance of digital reputation management. It is becoming a crucial component with any internet marketing strategy.

Re: Part 1: How to protect your brand online

Anton Koekemoer — Tue, 10 Jan 2012 03:43:49 -0000

Indeed Fiona. It is also wise to have a social media policy and guidelines in place that details an escalation procedure for who is in charge of what. I've seen this backfire at a company when a negative comment was posted and everyone on top management tried give their meaning on the situation - it didn't end good.

Re: Part 1: How to protect your brand online

Fiona Scott-handley — Tue, 10 Jan 2012 01:20:23 -0000

Agreed - the worst place to try and deal with a crisis is in the middle of it!
Having a simple code of conduct with regards to who you engage with via Social and what your company's Social tone of voice sounds like is a good start.

Re: Part 1: How to protect your brand online

Anton Koekemoer — Tue, 10 Jan 2012 00:32:51 -0000

That is very true, but it all depends on how you respond to the negative comment. Sometimes you can swing the person who posted the negative comment into a brand ambassador depending on your response.

Re: Part 1: How to protect your brand online

Support — Tue, 10 Jan 2012 00:29:59 -0000

I believe that every company should have an online reputation management strategy in place because one negative comment can ruin your credibility.

Re: Responding to negative comments online

Anton Koekemoer — Mon, 09 Jan 2012 13:29:13 -0000

Thanks John. It's one of the golden rules of online reputation management.

Re: Social media is all about engaging with others

Anton Koekemoer — Mon, 09 Jan 2012 13:26:01 -0000

Indeed. Social media is not a one way broadcasting channel, even though many people are still using it to only broadcast their own content that usually consists of sales messages.

Re: Responding to negative comments online

John Richter — Mon, 09 Jan 2012 13:23:23 -0000

Very well written and to the point. A brand should always lead the way online in building their online reputation.

Re: Social media is all about engaging with others

Posicionamiento Web — Mon, 09 Jan 2012 07:31:39 -0000

I agree Anton. The best ways I have seen businesses use social media is linking out to other people´s content that is useful and interesting to their potential customers, interacting and just being helpful. Unfortunately, you see so many companies just broadcasting on facebook and twitter, and you can see there is no interaction (no retweets/likes/@ mentions)

Re: Social media is all about engaging with others

Anton Koekemoer — Tue, 03 Jan 2012 00:53:33 -0000

Indeed maddencorner

Social media marketing is another form of relationship marketing

Re: Social media is all about engaging with others

A.Tatum — Tue, 03 Jan 2012 00:21:43 -0000

So true. I've said many times you must treat people online as you do in life if you expect to build quality relationships.

Re: Solution: An Unexpected HTTP Error occurred during the API request

Edsbali — Mon, 26 Dec 2011 12:39:47 -0000

http://dakayo.com/

Re: Social media optimization and engagement

Stephanie — Fri, 23 Dec 2011 04:06:30 -0000

great post about social media & social media optimization.Social media is become a essential part of our life.you have done a great job by sharing this information in a single post.Keep sharing with us in future too.

Re: Solution: An Unexpected HTTP Error occurred during the API request

Rudi Ahlers — Sat, 17 Dec 2011 05:41:10 -0000

For anyone who's still having this problem:

Try changing your nameserver IP's to a different upstream DNS server. If your upstream DNS server is either off, too slow or having problems then you'll get this issue as well.

ping api.wordpress.com and see how quickly you get a response. If it takes a while to start showing the IP address, or ping responses (even if the ping responses are fast) then the DNS server is problematic and should be changed

Re: Online reputation management and SEO

Anton Koekemoer — Tue, 13 Dec 2011 01:14:45 -0000

Thanks Dewald

Re: Online reputation management and SEO

Dewald Hennning — Tue, 13 Dec 2011 00:49:11 -0000

Nice Read. A bad business can learn a lot of good qualities from just giving a good service.